(Originally published at: SpiceUK Online).
The iconic fashion magazine British Vogue has declared that the cleavage is ‘over’. Let’s just rewind for a moment, since when could a women’s body parts be in or out of fashion?
The verdict was made in the latest issue, where writers said models are now showing off more of their shoulders, stomach or legs instead and that a revealing neck line isn’t in fashion because it lacking everywhere, from the catwalk to the red carpet.
The article, “Desperately Seeking Cleavage”, states: “The cleavage – those magnificent mounds pushed together to display sexual empowerment, to seduce, to inspire lust or even just to show off – is over, or at least, taking a well-earned break.”
“The t*ts will not be out for the lads. Or for anyone else, for that matter.”
Stylist Elizabeth Salesman says that creepy online comments are to blame because they put women off exposing themselves and that genderless fashion rejects the days of when women were just eye-candy.
Retailers show that showing off your assets is in decline, as ASOS launched a “side-boob bra” for women who don’t want to show much cleavage. Bra sales are also changing, with soft-cupped natural shapes overtaking the push-up bra.
In 2014, British Vogue published an article titled “We’re Officially in the Era of the Big Booty” which was widely criticised for its exclusion of women of colour.
But the question “Is the cleavage over?” seems to forget that not all women are able to make their cleavage disappear just because a magazine declares it out of style- it’s not as easy as throwing away last seasons jacket.
While British Vogue was slated for critiquing women’s bodies, the article’s author tweeted to defend her piece as she argued the article focused on fashion designers’ choices and not breast size and also urged critics to read the whole story.
She said: “Just to be clear: [British Vogue] cleavage story is not about breast size, large or small, being ‘in’ or ‘out.”
The “Cleavage is over” option only had 10 per cent of votes, while “If you have it, flaunt it,” was winning with 68 per cent of 27,385 votes.
The article may well focus on fashion designers, but asking readers to vote on whether a body part is “over” forces people to look at large breasts and label them as in or out.