LULU LIU originally from China, lived in Japan for 6 years before moving to the UK in 2008 to study at the renowned London College of Fashion.
LULU LIU’s style is bold and confident – and allows the wearer to reflect this in a unique way.
LULU LIU designs have had an overwhelming response, with features in acclaimed publications such ‘Vogue’, ‘ELLE’ and ‘Cosmopolitan’. Along with collaboration with hair brand TIGI, LULU LIU has gained interest from both buyers and press internationally.
The brand is devoted to using only luxury fabrics, including the ancient Xiangyunsha silk; know to be used in garments for the elite of Asian Royal society. Combined with a contrast of light to dark and pastel to bright colour palettes, with sharp and voluminous silhouettes LULU manages to create her own unique twist of elegance.
On a journey to perfecting her craft, LULU LIU continues to present bold, yet feminine designs appealing to the archetype of the LULU LIU woman.
Fuses of elegant and structured silhouettes with exquisite detailing, were used to create a modern aesthetic, mirroring the Chinese-British designer’s origins and rich Chinese cultural heritage. However, still remaining true to the feminine European silhouette. The main inspiration draws from historical references of 18th century China whilst playing on current trends within the fashion industry.
Her S/S 2016 projected this, as models paraded down the catwalk in visions of elegant yet sexy creations made of varying colours of chiffon, netting, tassling and punk inspired embellishment.
The cut of each design played on the historical inspiration from Chinese women, as the cuts and how the material hung intimidated the traditional dress of a Chinese women, for example, body wraps and attention to detail.